When it comes to fresh beauty finds, Instagram is the place to find ’em. Not only do all your favorite brands have pages of their own, but the greatest makeup artists in the world, who pretty much rule the industry and call the shots when it comes to trends, are all over the social media platform. If you’re a makeup lover and you’re not following the feeds of these wildly talented beauty mavens, you might be missing out on some face time with your favorite celebrities or being first to know about the hottest launches from your top-shelf brands. Here are 10 makeup artists you shouldn’t scroll past in 2018.
1. Katie Jane Hughes
If you’ve traded in your contour kits for dewy highlighters and are in favor of hydrated, glowing skin, Katie Jane Hughes’ Instagram feed will give you all the feels. You might even recognize the New York-based makeup artist, who originally hails from northwestern England, from Glossier ads intertwined into your feed. She’s a big fan of the lit-from-within brand and features plenty of their products in her videos — both live and posted. In addition to glossy skin, Hughes loves a brilliant bold eye and a bright lip featuring a myriad of different colors, from cobalt blue to neon orange.
Image via @katiejanehughes
2. Allan Avendano
If you’re craving backstage celebrity photos where you get to see the stars in a more casual and candid setting, head to Allan Avendano’s page, which is chock-full of selfies with stars, from Gigi Hadid and Jenna Dewan Tatum to Sarah Hyland and Camila Cabello. But don’t worry, he also includes finished looks featuring fun colors and his brilliant shadowing techniques. Along with the posts on his page, Avendano’s IG stories are filled with these fun behind-the-scenes moments as well as hilarious karaoke sessions. Always good for a laugh, Avendano shares what it is like to be a makeup artist on the go and enjoying life to the fullest!
Image via @allanface
Meet the mastermind behind some of your fave beauty looks on celebs like Yvonne Orji, June Ambrose and Tia Mowry. She’s a Brooklyn-bred, self-taught makeup artist who started her career working in retail at Macy’s and quickly soared to the big leagues, working behind the scenes at fashion week and television sets. Follow if you’re looking for techniques catered to multicultural beauty and appreciate a little uplifting and emotional prayer posts once in a while, too.
When he’s not decorating runway models from New York to Paris, Sil Bruinsma posts an eclectic mix of everything he loves most on his Instagram feed — namely, art, fashion and makeup with a pop culture vibe. You won’t see a carved out, airbrushed eyebrow or a face contoured beyond recognition on his page. Instead, you’ll see inspiring montages of real people in their natural element. “I believe in showing yourself and highlighting what makes you special and dare to pull off looks that may not be the norm but tell you who they are,” he tells TotalBeauty. “It’s something I strongly believe in and it shows in my work, the people I collaborate with and the things I post.” Inspiring? We think so.
Image via @silbruinsma1
This makeup artist started her career working in Minneapolis as a hairdresser, but after graduating from cosmetology school, she decided to further explore her interest in makeup as an art form. Geason now serves as Global Artistic Director for Aveda Makeup where she travels globally to teach young professionals in the industry. Most of her stunning creations make their way to her Instagram page, along with tips and tricks of the trade for pulling off everything from the simple everyday look to runway makeup and even editorial styling.
Image via @jgeason
5. Maud Laceppe
If you have a thing for French accents and an abundance of European charm, you’ll want to be sure to bookmark Maud Laceppe’s Instagram page where you can find the inspiring makeup artist painting the faces of celebs like Emily Ratajkowski and Kate Upton. With just a quick glance at her feed, which contains over 1,400 posts, you can see why she’s garnered such a following. “For me, Instagram is a bit of an addiction and it is definitely my guilty pleasure,” she tells us. She uses it as a mood board for her life, both career and personal, and fills it with quotes and photos she finds inspiring. “You will see a lot of posts about my dog, but I cannot help it!”
Image via @maudlaceppe
This bi-coastal makeup artist and director of pro artistry at NARS is known for her red carpet beauty. When she’s not touching up her A-list clients, including Emma Stone, Diane Kruger and January Jones, she’s sharing her creative journey and unique aesthetic and personality with her near-100k Instagram followers. Whether it’s a sneak peek behind the scenes of a cover shoot or the inspiration behind a red carpet makeup look, Goodwin gives ‘grammers a firsthand look at the inspirations and stories behind her work.
Image via @rachelgoodwinmakeup
If you ever wondered who was behind Sarah Jessica Parker’s look on “Sex and the City,” it’s this guy. Since then, Kabuki has worked his magic on everyone from Madonna and Lady Gaga to Rihanna and Selena Gomez. His Instagram page, which attracts 40,000+ followers, is filled to the brim with behind-the-scenes glimpses at his unique creations during New York Fashion Week, inspiring art that catches his eye (and serves as inspo for his upcoming looks) and a mix of his favorite beauty products.
Image via @kabukinyc
You might recognize this makeup artist from her YouTube channel, Simply Sona, which has over 740,000 subscribers. Her Instagram mirrors much of what you’ll find on her channel, including step-by-step guided videos covering very achievable looks for pretty much any occasion. If you’ve ever battled pesky skin breakouts, Gasparian understands the struggle and dedicates much of her technique to covering up acne-prone skin. In addition to makeup tutorials, Gasparian likes to share her favorite skin care and makeup products via Instagram live, where she interacts with followers on a more intimate basis.
Image via @simplysona
9. Wendy Rowe
As a consultant for Burberry’s makeup range, followers can expect to find a lot of backstage photos from Burberry runway shows and campaign shoots on Wendy Rowe’s Instagram feed, which also means top models, like It girls Cara Delevingne and Sienna Miller. Rowe posts everything herself, so it’s a real and unfiltered view of her life as she chronicles her jet-setting experiences creating makeup looks on editorial shoots all over the world. In addition to makeup inspiration, Rowe also shares healthy food meals and recipes that she likes to cook and posts pictures of her industry friends and adorable dog #TeddyRowe.
Image via @wendyrowe
10. Maki Ryoke
You can find a lot of Eastern cultural beauty philosophy behind the work of this Japan-born, New York-based makeup artist who specializes in high-fashion beauty. From behind-the-scenes outtakes from her work for Dolce & Gabbana’s most recent campaign to stills of celebrities she beautifies in their luxe hotel rooms (Lily Allen, Selena Gomez, Nicole Kidman, Lily Collins and Amy Adams to name a few), you might lose track of time while scrolling through Ryoke’s page. She also shares her beauty-from-within philosophy and how to approach beauty in your everyday life.
Image via @makiryoke